Privacy Policy

Last revised on January 1, 2013

This privacy policy (this “Policy”) describes the practices DATETIX Limited, and any affiliates, (collectively “we”, “us”, “our”) with respect to our collection, use, storage and disclosure of personal information provided to us from users of our Website. This Policy forms an integral part of Terms of Use Agreement, which is incorporated by reference. Any capitalized term used but not defined in this Policy will have the meaning defined in our Terms of Use Agreement.

All references to “Website” in this Policy refer to our website located at

All references to “Services” in this Policy refer to your use of the Website for any purpose whatsoever, and your use of any of our dating services that includes but is not limited to the following:

  • (a) Consulting with you, via in-person, phone, SMS, e-mail and/or any other means, to understand your background and the qualities that you look for in a potential match.
  • (b) Pre-screening, searching, and referring of potential matches.
  • (c) Coordinating of dates with the booking of restaurants or other venues.
  • (d) Obtaining feedback from you after dates.
  • (e) Advising to the extent requested by you on matters such as dating and relationships.


We respect and uphold individual rights to privacy and the protection of personal information. We know how important it is to protect your personal information and want to make every customer experience safe and secure. In keeping with that goal, we have developed this Policy to explain our practices for the collection, use, and disclosure of your personal information.

For the purposes of this Policy, “personal information” means information about an identifiable individual, including, for example, an individual’s height, birth date, name, home address, telephone number, social insurance number, gender, income and marital status. We will only collect, use or disclose personal information in accordance with this Policy, or in accordance with laws applicable to the collection, use and disclosure of your personal information by us (“Applicable Privacy Laws”).

We have appointed a Privacy Officer who is responsible for our compliance with this Policy. Information on how to contact the Privacy Officer can be found below.


We collect two types of information through our Website: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.

Personal information

We may collect personal information such as:

  • (a) your contact information – for example, your name and email address;
  • (b) your personal preferences – for example, language preferences, and marketing consent; and
  • (c) your profile information – for example, photographs you upload, and other information you provide in your personal profile, such as your interests, marital status, your height, weight and occupation.

Non-personal information

Non-personal information does not identify you as an individual. For example:

  • (a) we may collect certain non-personal data when you visit our Website, such as the type of browser you are using or the referring URL; or
  • (b) we may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes. We may, for example, summarize our data to determine that a certain percentage of users are male, aged 18 to 25.

You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the Services, or information that you requested. For example, we require your email address in order to verify your account, which is necessary so that notifications may be sent to you electronically. Should you no longer wish to receive notifications from DATETIX, you may turn these notifications off through the Your Settings page. DATETIX will not send you notifications after your account has been suspended or closed.


We may use your personal information for a number of different business purposes, for example to:

(a) create and display your online dating profile to other users of the Website;

(b) show other users when you have viewed their profiles;

(c) compare your profile and preferences with that of other users to provide both you and other users with potential matches;

(d) perform verification checks done for background, marital status, or other information;

(e) provide customer support to assist you with your questions or complaints;

(f) conduct surveys in order to improve our Services;

(g) advise you of changes to our Services, or new Services that we may implement from time to time;

(h) measure and improve the effectiveness of our Website or our marketing endeavours;

(i) detect and protect against fraud and error;

(j) track and analyze your preferences to better understand your Services needs and eligibility; and

(k) for other purposes as described in this Policy.

We limit the personal information we collect and use to that which is necessary to fulfill our business purposes. We will not collect, sell, distribute or use personal information for any other purposes without your further consent, as required by law or as authorized by Applicable Privacy Laws.


We will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by Applicable Privacy Laws. When you choose to provide us with your personal information you consent to the use of your personal information as identified in this Policy and as may be further identified at the time of collection.

Express Consent

Sometimes you will be asked to give your express consent to our collection, use or disclosure of personal information – for example, by being asked to check a box to indicate your consent to receive marketing communications.

Implied Consent

Other times, you may provide your implied consent to our collection, use or disclosure of personal information when we can reasonably conclude that you have given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for the use of your personal information would be reasonably apparent to you – for example, when you provide us with personal information through forms to populate your online dating profile, you provide us with implied consent to publish that information for other users of the Website to view.

Withdrawing Your Consent You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your information. We will accommodate your request subject to legal and contractual restrictions.


Listed here are some further examples of the ways that we collect personal information directly from you and how we use it.

Follow-Up and Surveys

From time to time, we may send you a follow-up letter to thank you for your use of the Website, or we may contact you to ensure that you are completely satisfied. We may use contact information collected online to conduct occasional surveys and other customer research. These surveys are entirely voluntary and you may easily decline to participate.

Our Website

Our Website can be browsed anonymously. However, to engage in certain special features or functions of our Website, you may be asked to provide certain personal information, such as your email address or demographic information. We use this information to create your account, contact and correspond with you about your account, respond to your inquiries, and monitor functions of our Website that you choose to use.


From time to time we will use some elements of your personal information (such as your personal preferences or your profile information) to generate and send you a list of possible matches from among our other users.

Customer Support Centre

We operate an electronic customer support centre to accept and address your questions, concerns, or complaints. When you contact our customer support centre, we may ask for personal information to help us respond to your inquiry or to verify your identity. For example if you need to make a change to your account, we will ask for personal information to verify that you are the account holder. We may also monitor or record your online or telephone discussions with our customer support representatives for training purposes and to ensure the quality of our Services.


In some cases, we automatically collect certain information.

Our Website

When using our Website, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Website, the Internet address of the Web site from which you linked directly to our Web Site, the operating system you are using, the internet browser you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and the content you download from the Web Site. This information is used for Web Site and system administration purposes and to improve the Website.

Our Mobile Applications

If you use any mobile device to access our site and download any of our applications, we may collect device information (such as your mobile device ID, model and manufacturer), operating system and version information, and IP address. We collect your geolocational information only upon your consent.


The Web Site uses "cookies", a technology that installs a small amount of information on a Web Site user's computer to permit the Web Site to recognize future visits using that computer. Cookies enhance the convenience and use of the Web Site. For example, the information provided through cookies is used to recognize you as a previous user of the Web Site, to offer personalized Web page content and information for your use, and to otherwise facilitate your Web Site experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Web Site and your ability to access certain features of the Web Site or engage in transactions through the Web Site.

Web Site Tracking Information

We may use web beacons or pixel tags to compile tracking information reports regarding Web Site user demographics, Web Site traffic patterns, and Web Site purchases. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other personal information of individual users. For our own research purposes we may link tracking information with personal information voluntarily provided by Web Site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy.

Links to Other websites

Our Web Site may contain links to other websites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another website or Internet resource. We have no responsibility or liability for, or control over, those other websites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other websites to learn how they collect and use your personal information.


From time to time we may supplement information you give us with information from other sources, such as information validating your address or other available information you have provided us. This is to help us maintain the accuracy of the information we collect and to help us provide better Services.


We do not sell or license your personal information to any other party. However, in the normal course of business we may share some of your personal information with our affiliates and with third parties acting on our behalf or as permitted or required by Applicable Privacy Laws.

Service Providers

We may use third party service providers (for example, web hosting providers, data management providers and/or payment processers) to manage one of more aspects of our business operations, including the processing or handing of personal information. When we do use an outside company, we use contractual or other appropriate means to ensure that your personal information is used in a manner that is consistent with this Policy. By registering for a for-fee service and providing your credit card details, DATETIX will use the credit card information you provide to bill you for goods and services. By providing your credit card details to us, you consent to and authorize us to provide your credit card details to payment processors and financial institutions necessary to process your payment.

To provide increased availability of the Website, some of these operations may result in personal information collected by DATETIX being stored outside Hong Kong and, as a result, such personal information stored outside of Hong Kong may be accessible to law enforcement and regulatory authorities in accordance with applicable laws of countries outside Hong Kong.

Information Shared Amongst Our Affiliates, Subsidiaries and Divisions

We may share personal information gathered on our Website with and amongst our corporate subsidiaries, affiliates or divisions for internal business purposes in accordance with this Policy. If we do, we will ensure that your information continues to be used only in accordance with this Policy and your expressed choices.

Legal Disclosure

We may disclose your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.


The security of your personal information is a high priority for us. We maintain appropriate safeguards and current security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information. Reasonably secure methods are used whenever we destroy personal information. For example, we currently use SSL encryption with a 2048 bit RSA key digital certificate.


Applicable Privacy Laws allows any individual the right to access and/or request the correction of errors or omissions in his or her personal information that is in our custody or under our control. Our Privacy Officer will assist the individual with the access request. This includes:

(a) identification of personal information under our custody or control; and

(b) information about how personal information under our control may be or has been used by us.

We will respond to requests within the time allowed by Applicable Privacy Laws and will make every effort to respond as accurately and completely as possible. Any corrections made to personal information will be promptly sent to any organization it was disclosed to.

In certain exceptional circumstances, we may not be able to provide access to certain personal information it holds about an individual. For security purposes, not all personal information is accessible and amendable by the Privacy Officer. If access or corrections cannot be provided, we will notify the individual making the request within 30 days, in writing, of the reasons for the refusal.


We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. Personal information used to make a decision that directly affects an individual will be kept for at least one year after such a decision. We have retention standards that meet these parameters.


Questions or concerns regarding our compliance with this Policy may be directed to the Privacy Officer, Michael Ye, at


If you believe that your copyrighted work has been copied in a way that constitutes copyright infringement and is accessible on this Site, please notify DATETIX’s copyright agent, as set forth in the Digital Millennium Copyright Act of 1998 (DMCA). For your complaint to be valid under the DMCA, you must provide the following information in writing:

1. An electronic or physical signature of a person authorized to act on behalf of the copyright owner;

2. Identification of the copyrighted work that you claim is being infringed;

3. Identification of the material that is claimed to be infringing and where it is located on the Site;

4. Information reasonably sufficient to permit DATETIX to contact you, such as your address, telephone number, and e-mail address;

5. A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or law; and

6. A statement, made under penalty of perjury, that the above information is accurate, and that you are the copyright owner or are authorized to act on behalf of the owner.

The above information must be submitted to the following DMCA Agent: Designated Copyright Agent DATETIX LIMITED Unit 9B, Amtel Building, 148 Des Voeux Road Central, Hong Kong